Welcome to our global maker-to-market movement where, together with 20,000 artisans, we ignite social change. We create opportunities for individuals, families, and communities in developing countries to thrive through strong relationships, fair wages, safe working conditions, and sustainable practices.
Ogee shapes are common in Indian architecture, so artisans turned those shapes into this festive garland. Design collaboration is an important part of fair trade because it helps makers translate their traditional techniques into designs that are relevant to the western marketplace.
HANDCRAFTED IN INDIA
Poocharam Kaniyambadi Block Federation For Rural Women Self Help Groups, orPoocharam Federation, is a community-based organization committed to artisan development. based in Vellore, India, in the southern state of Tamil Nadu. The organization is focused on empowering women, and seeks to rectify gender inequality by giving women financial power. Artisans are all women from disadvantaged landless families. Poocharam Federation is also proud of its advocacy work in encouraging women to be politically involved. Currently, some 30 women leaders within Poocharam Federation hold local office, and the organization continues to encourage political and community involvement among its members. Benefits for artisans include HIV prevention training and other empowerment programs, loan programs, and a uniform and education fund. Poocharam Federation also supports programs for primary school children and environmental awareness.