Aravali is a for-profit company supporting the work of close to 150 artisans in the Jaipur area, primarily men working in blockprinting workshops in and around Jaipur, as well as women in Rajasthan who produce embroidered items. Manager Rahul Duggal sees their greatest strength as their commitment to forming long-term relationships; Aravali has been working with many of the same workshops for 10 years or longer. Their target wages are slightly higher than the local market. The workshops are within a relatively close geographical range, which allows Aravali to maintain close contact with the artisans, despite their small administrative staff.Aravali began in 1976 as a small clothing boutique. In the early 1980s, its focus shifted toward home decor. Aravali has maintained a relationship with fair trade over many years.