Welcome to our global maker-to-market movement where, together with 20,000 artisans, we ignite social change. We create opportunities for individuals, families, and communities in developing countries to thrive through strong relationships, fair wages, safe working conditions, and sustainable practices.
Screen printed tablecloth with its bold blue and white floral borders and ground makes a cheerful table. This product is screen printed by artisans of Asha Handicrafts. During printing, cloudy or damp weather may cause marks or affect color shade. In each calendar year there is a window of only a few months during which weather is reliable. This puts the artisans at a disadvantage against larger, mechanized factories that can insulate themselves against climatic changes.
HANDCRAFTED IN INDIA
A fair trade organization, Asha represents more than 6,500 artisans in 10 states of India. The association’s name, meaning "hope" in Sanskrit, represents its goal to sustain the marketing ability of individual and family–based artisans. A not–for–profit organization, Asha works to ensure that benefits of handicraft production reach the craftspeople themselves. Asha promotes sustainability and helps eliminate producer debt through direct purchases and advance payments. Producer benefits include educational assistance for children, medical checkups and treatment, a health center at Saharanpur, savings programs for artisans and spouses, nonformal education projects and relief–related social projects. Ten Thousand Villages has purchased products from Asha since 1976.